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PanelCore Festival Week

Your AI Won't Adopt Itself: Scaling AI Securely Across Your Enterprise GTM Team

Hosted by Market Growth Consulting

Wednesday, September 30, 2026

7:30 AM–10:00 AM ET

About

Buying the AI tools was the easy part. Getting the environment configured and getting your teams to actually use AI well, that's where things get interesting. Grab a coffee and join us for a breakfast conversation about the messy, human side of enterprise AI: how you get real people to build real skills and new habits inside a secure, governed environment, so your AI initiatives can actually become a success story. We've put together a panel of practitioners who are currently in the trenches of building and scaling AI across GTM: Emma Harney, Director of Digital Experience and AI Strategy @ Rocket Software Scott Merselis, Director of Marketing Technology and Data @ GoTo Pam Boiros, Co-Founder and CMO of Women Applying AI Sumi Singh, Founder, Gail180 Applied AI Lab After the panel, we'll run a facilitated roundtable to help you move your own initiatives forward. If you're working on getting AI to actually deliver revenue and getting your team to use it well, we’d love to meet you. Agenda : 7:30–8:00: Arrival & breakfast 8:00–8:45: Panel 8:45–9:00: Break 9:00–9:30: Facilitated roundtable 9:30–10:00: Networking

Speakers

  • Emma Harney, Director of Digital Experience and AI Strategy @ Rocket Software
  • Scott Merselis, Director of Marketing Technology and Data @ GoTo
  • Pam Boiros, Co-Founder and CMO of Women Applying AI
  • Sumi Singh, Founder, Gail180 Applied AI Lab

Host

Market Growth Consulting

Location

Rocket Software Office

77 Fourth Avenue, Waltham, MA 02451

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