Premier Partner · Introducing Squark 2.0
Better fundraising starts with better predictions — with Squark 2.0
Advanced fundraising decisioning built for nonprofit teams. Squark 2.0 turns donor data into faster decisions, deeper insights, and better multichannel action — no data-science team required. Selected programs see up to +20% net revenue, 7–50% lower cost to acquire, and +99% response-rate improvements.
Why nonprofit teams launch with Squark 2.0
Faster time to value
A re-architected core, faster data movement, and rollout around a single priority use case get teams from donor file to usable decision in days or weeks — not months.
Deeper insights
Donor-level predictions, top drivers, forecasting, and explainable recommendations show what is likely to happen next and what to do about it.
Multichannel decisioning
Coordinated next-best ask, channel, package, and moment across direct mail, digital, CRM, ESP, print, ad, and operational workflows.
Built for teams
Shared folders, project locking, export controls, explainability, governance safeguards, and production reliability make advanced decisioning usable across real fundraising teams.
Connected to the fundraising ecosystem
Fits the systems nonprofits already use — CRM, ESP, print, and ad workflows — with an API story for broader fundraising operations.
Responsible, governed AI
Human approval for high-impact actions, least-privilege access, bias and fairness monitoring, immutable decision logs, and enterprise-grade reliability and security.
Proof without the hype — selected program outcomes
- +20% net revenue: Renewal and program-level lifts seen when better predictions improve targeting, ask strategy, and timing.
- +9% net revenue, +6.7% with 25% fewer mailings: Direct mail and reactivation programs see higher net revenue while sending materially less volume.
- +7% response, up to +200% sign-ups: Predictive targeting and execution design improve relevance and action across acquisition and conversion tests.
- ~50% lower cost per dollar raised: Targeted acquisition programs see 7–50% reductions in cost to acquire — depending on audience, channel mix, and offer.
Explore Squark 2.0
Built for chief development officers, fundraising operations leaders, and the IT/analytics teams who validate adoption — across acquisition, reactivation, sustainers, upgrades, major giving, direct mail, digital, and forecasting. Bring one priority use case and leave with a clearer path to value. Resources: What's New, Product Overview, and Customer Proof at squark2.squark.ai.
