Premier Partner · Introducing Squark 2.0
Better fundraising starts with better predictions — with Squark 2.0
Advanced fundraising decisioning built for nonprofit teams. Squark 2.0 turns donor data into faster decisions, deeper insights, and better multichannel action — no data-science team required. Selected programs see up to +20% net revenue, 7–50% lower cost to acquire, and +99% response-rate improvements.
Why nonprofit teams launch with Squark 2.0
- Faster time to value: A re-architected core, faster data movement, and rollout around a single priority use case get teams from donor file to usable decision in days or weeks — not months.
- Deeper insights: Donor-level predictions, top drivers, forecasting, and explainable recommendations show what is likely to happen next and what to do about it.
- Multichannel decisioning: Coordinated next-best ask, channel, package, and moment across direct mail, digital, CRM, ESP, print, ad, and operational workflows.
- Built for teams: Shared folders, project locking, export controls, explainability, governance safeguards, and production reliability make advanced decisioning usable across real fundraising teams.
- Connected to the fundraising ecosystem: Fits the systems nonprofits already use — CRM, ESP, print, and ad workflows — with an API story for broader fundraising operations.
- Responsible, governed AI: Human approval for high-impact actions, least-privilege access, bias and fairness monitoring, immutable decision logs, and enterprise-grade reliability and security.
Proof without the hype — selected program outcomes
- +20% net revenue: Renewal and program-level lifts seen when better predictions improve targeting, ask strategy, and timing.
- +9% net revenue, +6.7% with 25% fewer mailings: Direct mail and reactivation programs see higher net revenue while sending materially less volume.
- +7% response, up to +200% sign-ups: Predictive targeting and execution design improve relevance and action across acquisition and conversion tests.
- ~50% lower cost per dollar raised: Targeted acquisition programs see 7–50% reductions in cost to acquire — depending on audience, channel mix, and offer.
Explore Squark 2.0
Built for chief development officers, fundraising operations leaders, and the IT/analytics teams who validate adoption — across acquisition, reactivation, sustainers, upgrades, major giving, direct mail, digital, and forecasting. Bring one priority use case and leave with a clearer path to value. Resources: What's New, Product Overview, and Customer Proof at squark2.squark.ai.
