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PanelCore Festival Week

How to Build a Company Brain

Hosted by Unosquare

Tuesday, September 29, 2026

11:00 AM–12:30 PM ET

About

Every company already has a brain. It is just spread across inboxes, CRM notes, shared drives, and the memory of whoever has been there the longest. The knowledge already exists. The work is connecting it. Join Unosquare for a candid panel on designing a company brain: infrastructure that gathers an organization's scattered knowledge and relationships into one place it can actually query, without depending on the one person who happens to remember. The idea looks different on every desk. A law firm surfaces a judge's prior rulings in seconds instead of an afternoon. A recruiter notices when a hiring manager moves and the relationship travels with them. A private equity team pulls comparable deals to pressure-test the one in front of them. Underneath, it is the same system. We will get into the design decisions that make or break it: separating raw source material from the refined knowledge built on top, treating relationships as records with a date, a source, and a confidence level, and governing how information earns its way to institutional truth. Promotion is a decision, not a default, and a company brain is only as trustworthy as the sources it can point back to. Along the way, we will be honest about where AI earns its place: turning search into synthesis, conversation into records, and volume into signal. This is not a feature you switch on; it is infrastructure. Whether you are a founder deciding if the investment is worth making, an engineer weighing memory architectures, or a designer trying to make trust visible in an interface, come with questions. The best parts of this conversation will come from the room. Format: Moderated panel with audience Q&A Hosted by: Unosquare Who should come: Founders, product and design leads, engineers, and anyone curious about what comes after the chatbot

Speakers

  • Jade Davila, Head of Design at Unosquare
  • Mark Brown, Chief Learning Officer at Unosquare
  • Eli Marshall, Lead Software Development Engineer at Unosquare
  • Matt McGuire, VP of Data & AI at Unosquare

Host

Unosquare

Location