Growing Revenue with an Enterprise Go-to-Market AI Infrastructure

For marketing and sales leaders: turn AI from a line item to a revenue engine. Moving from experiment to production comes down to two things: your people (adoption and change management) and your technology (infrastructure and data). Get them right, and AI compounds into faster, more efficient revenue. Get them wrong, and it stalls out after the pilot. We'll dig into both, and what it takes to solve them. Your people: adoption and change management The technology changes faster than teams can keep up. The learning curve is steep for technical and non-technical staff alike, documentation lags behind, and existing workflows were built for humans, not AI. What you'll take away: A practical way to get your team using AI every day, so the new skills and habits stick instead of fading after the kickoff. Your technology: infrastructure and data Tool sprawl, siloed data that isn't AI-ready, procurement, security and compliance reviews, and cost uncertainty all slow teams down. What you'll take away: How to build a go-to-market AI infrastructure that scales, how to get your data AI-ready, and how to navigate the IT, CISO and engineering conversations. Join us for breakfast, a candid practitioner conversation, and a facilitated roundtable to move your own initiatives forward. Hosted by Market Growth Consulting at the Rocket Software office in Waltham, MA.

7:30–8:00 · Arrival & breakfast 8:00–8:45 · Panel 8:45–9:00 · Break 9:00–9:45 · Facilitated roundtable 9:45–10:30 · Networking