Beyond the Chatbot: A Framework for Finding Where AI Pays Off
Hosted by Elastic Path
Tuesday, October 6, 2026
1:30 PM–2:30 PM ET
About
Ask most business leaders where AI is working inside their organization and they'll point to a chatbot. Walmart, Amazon, and Albertsons have proven that model works — but customer-facing chat has also become the most crowded, commoditized category in AI, and most companies default to it not because it's the highest-return option, but because it's the most obvious one.
This session argues the opposite of what gets funded first: the AI use cases with the biggest financial and operational return are usually the ones that you need to dig a layer deeper to find. Using Elastic Path’s own AI-based software implementation as a working example, the company's CEO Bryan House walks through how to choose the highest impact AI application for your business — and introduces a framework attendees can use immediately to score their own use cases and build a prioritized list of where to invest next.
This session is built for the people making AI investment decisions — digital strategy leads, product owners, and operators — who want a repeatable method for separating flashy from valuable. Come with two or three AI use cases you're weighing; you'll leave having scored them and knowing which one to build first.
Speakers
- Bryan House
- Bryan is the CEO at Elastic Path, where he leads the GTM, customer success, global services, and product teams. Previously, Bryan was the Chief Commercial Officer at Neural Magic, a deep learning software startup where he ran Product, GTM, and Customer Success. An Acquia founding team member, he helped lead the company to $170+M in revenue. His expertise spans machine learning, digital experience platforms, and open source technology.
- He is known as a serial entrepreneur and has spoken at digital business conferences around the globe.
- Bryan has an MBA from Harvard Business School and a degree in Brewing from the Siebel Institute of Technology, the oldest brewing school in the United States.
- Before becoming Senior Vice President of WW Account Management at Acquia, Bryan ran product marketing for content management solutions at EMC Documentum. He also brewed beer professionally for 8 years.
Host
Elastic Path