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X-WR-CALNAME:Your AI Won't Adopt Itself: Scaling AI Securely Across Your Enterprise GTM Team
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UID:your-ai-wont-adopt-itself-scaling-ai-securely-across-your-enterprise-gtm-team@aiweek.boston
DTSTAMP:20260807T010319Z
DTSTART;TZID=America/New_York:20260930T073000
DTEND;TZID=America/New_York:20260930T100000
SUMMARY:Your AI Won't Adopt Itself: Scaling AI Securely Across Your Enter
 prise GTM Team
DESCRIPTION:Buying the AI tools was the easy part. Getting the environmen
 t configured and getting your teams to actually use AI well\, that's wher
 e things get interesting.\n\nGrab a coffee and join us for a breakfast co
 nversation about the messy\, human side of enterprise AI: how you get rea
 l people to build real skills and new habits inside a secure\, governed e
 nvironment\, so your AI initiatives can actually become a success story. 
 \n\nWe've put together a panel of practitioners who are currently in the 
 trenches of building and scaling AI across GTM:\n\nEmma Harney\, Director
  of Digital Experience and AI Strategy @ Rocket Software\nScott Merselis\
 , Director of Marketing Technology and Data @ GoTo\nPam Boiros\, Co-Found
 er and CMO of Women Applying AI\nSumi Singh\, Founder\, Gail180 Applied A
 I Lab\n\nAfter the panel\, we'll run a facilitated roundtable to help you
  move your own initiatives forward. If you're working on getting AI to ac
 tually deliver revenue and getting your team to use it well\, we’d love t
 o meet you. \n\nAgenda :\n7:30–8:00: Arrival & breakfast\n8:00–8:45: Pane
 l\n8:45–9:00: Break\n9:00–9:30: Facilitated roundtable\n9:30–10:00: Netwo
 rking
LOCATION:Rocket Software Office\, 77 Fourth Avenue\, Waltham\, MA 02451
URL:https://aiweek.boston/schedule/your-ai-wont-adopt-itself-scaling-ai-s
 ecurely-across-your-enterprise-gtm-team
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