BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//aiweek.boston//Schedule//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:GTM Under Pressure: The AI Mystery Basket Challenge
X-WR-TIMEZONE:America/New_York
BEGIN:VTIMEZONE
TZID:America/New_York
X-LIC-LOCATION:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20070311T020000
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20071104T020000
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
UID:gtm-under-pressure-the-ai-mystery-basket-challenge@aiweek.boston
DTSTAMP:20260909T024612Z
SEQUENCE:0
STATUS:CONFIRMED
DTSTART;TZID=America/New_York:20261008T140000
DTEND;TZID=America/New_York:20261008T160000
SUMMARY:GTM Under Pressure: The AI Mystery Basket Challenge
DESCRIPTION:Most AI events show you tools. This one puts you to work.\nAI
  has made it easier than ever to research markets\, understand buyers\, c
 reate content\, personalize outreach\, automate follow-up\, and build inc
 reasingly agentic workflows. The harder question is:\nHow do you turn all
  of those capabilities into a go-to-market motion that actually works?\nG
 TM Under Pressure: The AI Mystery Basket Challenge is a hands-on\, compet
 itive workshop designed for GTM\, sales\, marketing\, growth\, revenue\, 
 and RevOps leaders who want to move beyond AI experimentation and learn h
 ow to apply AI strategically across the modern GTM lifecycle.\nWe’ll star
 t with a fast-paced framework covering the Six Jobs of Modern GTM\, from 
 market intelligence and ICP development to positioning\, activation\, con
 version\, and measurement. We’ll also walk through frontier GTM workflows
  that show how AI can move beyond simple prompting into connected workflo
 ws and increasingly agentic systems\, while keeping human judgment\, gove
 rnance\, and responsible AI in the loop.\nThen the mystery basket opens.\
 nParticipants will be placed into intentionally mixed teams and given the
  same unfamiliar product and market\, along with a unique business constr
 aint. Each team will have 50 minutes to research the opportunity\, form a
 n ICP hypothesis\, develop positioning\, choose a GTM motion\, identify w
 here AI creates meaningful leverage\, and prepare a 90-second pitch.\nUse
  ChatGPT\, Claude\, Gemini\, Perplexity\, or whatever AI tools you alread
 y know. We’ll also provide an optional GTM Sous Chef\, an AI advisor buil
 t specifically to help teams pressure-test their thinking during the chal
 lenge.\nThink:\nMBA capstone meets GTM strategy lab meets a mystery-baske
 t cooking challenge.\nThe session ends with rapid-fire team pitches\, liv
 e judging\, and a winner.\nYou’ll leave with a practical modern GTM frame
 work\, experience using AI to solve an unfamiliar business problem under 
 pressure\, a repeatable GTM Challenge Canvas\, AI workflows and prompts y
 ou can take back to your team\, and access to a GTM Advisor you can use a
 fter the event.\nThis is not another sit-and-listen AI session. Come read
 y to think\, build\, experiment\, compete\, and see what modern GTM looks
  like when AI becomes part of the operating system.
LOCATION:TBD\, TBD
URL:https://aiweek.boston/schedule/gtm-under-pressure-the-ai-mystery-bask
 et-challenge
BEGIN:VALARM
ACTION:DISPLAY
DESCRIPTION:GTM Under Pressure: The AI Mystery Basket Challenge
TRIGGER:-P1D
END:VALARM
BEGIN:VALARM
ACTION:DISPLAY
DESCRIPTION:GTM Under Pressure: The AI Mystery Basket Challenge
TRIGGER:-PT1H
END:VALARM
END:VEVENT
END:VCALENDAR